We created our Top 5 lists as an easy way for you to compare the key features of the leading brands in a category. There are quite a few things we consider when we put together a list, especially when it comes to deciding how to order the featured brands. Let’s take a look at the most important ones.

Our Evaluation

Our goal is to save you time by simplifying and clarifying the buying process, so we only present products and services that our reviewers have evaluated as the best examples of their kind. We make every effort to stay up to date by modifying or adding to the list to reflect changes in the market.



    Whether you’re searching for romance, companionship or something more casual, in this category we rate your chances of finding what you’re looking for. A good score will go to sites that offer a large member base of active users, good quality matching algorithms and advanced search capabilities.



    No matter how many members a site has, without high quality, feature-rich software you’ll never find what you’re looking for. Here we look at messaging software, mobile and tablet apps, personality questionnaires, as well as special features like behavioral analysis, counselling, and offline events.



    How easy is it to get set up on the site? Is the site intuitive and cleanly designed? This doesn’t mean we don’t want to see ambitious and interesting features, but we do want them to be easy to use and understand for the average user.



    Dating online can be full of fun and excitement, but it’s important to remember that you put your safety on the line every time you meet a stranger you’ve only communicated with on the internet. Our rating is based on a factors like built-in safety features, and the advice and documentation the site offers.



    Most dating sites give people the opportunity to create a highly limited free account, while keeping the key online dating features, such as replying to messages, behind the paywall. In reaching a final score we try to compare prices for paid packages with all the core features.



    This category is pretty self-explanatory. Our top rating goes to sites that have a good range of methods for contacting customer support - including phone, live chat and email - and convenient hours of operation for all users. Clear and well-organized on-site FAQs and documentation is also important.

Customer Reviews and Feedback

We encourage our users to rate, comment and share their experiences. Customer reviews and ratings get the most weight in our evaluation, but we also consider user comments, especially when they reveal long-term issues or complaints that might not emerge during the review process.

Popularity with Our Users

Data gives us a clear picture of how our users feel about a particular brand. We can measure interest in each company’s product or service by monitoring the number of users who visit their website, as well as the conversion rate. The conversion rate measures how many people sign up with – or purchase from a – brand after visiting their website to learn more.

One thing you can count on though, is that every product/service that we place on our list is among the very best currently available online.